PELOTON

Challenge : Promote Peloton to affluent millenials

Becoming a parent means dealing with a lot of frustrations and mixed emotions while pretending that it’s the most magical time of your life. That’s why Peloton wants to offer new parents an outlet to sweat it out.

We’ll also use chicky placements in malls and airports to get our message across.

SWAG

Peloton will create swag to thank all the children who get their parents in the perfect mood for Peloton classes.

SWEAT IT OUT

As part of their commitment to providing parents with an outlet for their emotions, Peloton will create a rage room dedicated to new parents.

For the ones who couldn’t make the trip, Peloton will also offer a online version of the Sweat It Out. A digital rage room connected to your Peloton. The faster you pedal the more enraged the avatar gets.