Challenge : Promote Off bug spray.

Every single person wishes they were invisible to mosquitoes and bugs, that’s why we’ll show the effect of OFF bug spray, but from the bug’s perspective.

Summit Award - Bronze 2020

Top Dog Miami Ad School SF - Fall 2019

My role: Art Direction, Graphic Design.

Copywriter: Roger Yosuico

Be Invisible

OFF will show the world the benefit of using its product. How? By showing that OFF makes you invisible, well, at least to bugs.

1 Unread- Social Media Campaign

They say when you love something, set it free. If it comes back to you, then it’s truly meant to be. These bugs don’t love you and you’re not coming back. They just use you for what they want while disregarding your feelings.

Snapchat Takeover

OFF will partner with Snapchat to create a special photo and video filter that will allow users to create their own versions of our “be invisible” ads. A contest will be held and the most creative use of the filter will win an all expense paid vacation.