AUDIBLE

Challenge : Promote Audible 30 days free trial

In the U.S. since 2004, pleasure reading has fallen a whopping 30%. But the popularity of streaming services is drastically increasing. Especially during commutes. 

That’s why this national reading month, Audible is taking over public commutes and connecting passengers to books. Literally.

 
 

Bluetooth activated posters

Underground, riders can download an audiobook chapter, with a new chapter released daily through bluetooth activated posters.

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Subway takeover

Before boarding, passengers are greeted by redesigned subway stations dedicated to different audiobook genres. Above ground, Audible will lead people to trains promoting individual subway lines and the audiobook they currently feature.

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Art Director: Sonja Malik, Margaux Salzman

Copywriter: Lauren Torres, Jenice Tupolo